Change the storyline to get nutrition to ‘stick’

A BLOG POST BY NABEEHA KAZI, MIA, MPH FOR  DEVEX

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When we talk about building pathways toward progress, feeding and nourishing those who are most vulnerable must take center stage. Poor nutrition is entirely preventable, yet continues to cause 45 percent of deaths in children under the age of 5. Nutrition is not only central to feeding development, but is also central to life.

Our experience base to tackle malnutrition is vast. We have a global focus to end hunger and malnutrition through efforts such as Scaling Up Nutrition1,000 Days and the U.N. Zero Hunger Challenge, among others. We have research and data that validate what should be implemented. We have examples of how nutrition initiatives can be integrated into broader development programs. So why is the world still hungry and malnourished? And how can we get our nutrition goods demanded and delivered at scale?

Having spent a significant part of my life living and working alongside communities affected by hunger and malnutrition, the following are some insights to consider when building demand for and scaling food and nutrition efforts:

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Q&A with Ritu Sharma, Co-Founder and President of Women Thrive Worldwide